![]() ![]() Global UTM parameters (set in Account > Settings > UTM Tracking) set the defaults that are use in your messages across Klaviyo. These parameters will be used exactly as they appear in your UTM settings. In the Search or add new field, type the value you’d like to use.Click to open the dropdown of the value you’d like to add.To add a custom value to any UTM parameter: All custom values are static, but you can also choose a default static value from the options provided by Klaviyo. Static values remain the same for all messages, but you can choose a different static value for campaigns and flows. For example, if you set the utm_medium parameter to Message Type, then links in SMS messages you send will include utm_medium=sms and links in emails will include utm_medium=email. Dynamic valuesĭynamic values change based on what kind of message you send (e.g., sms and email, or flows and campaigns). In addition, you can choose different default values for campaign and flow messages. About Klaviyo’s UTM parameter optionsįor most UTM parameters, you can choose between a dynamic, static, or custom value. Messages with custom UTMs or with UTM tracking disabled will not use the new global settings until UTM tracking is turned on and the Customize Tracking Parameters setting is disabled within the message settings. When you make changes to your global UTM settings, messages that currently use your global UTM settings will reflect the changes. Note that if you select multiple lists or segments for a send, and have “List & Segments” chosen under your global UTM settings for utm_source parameter, it will only use the first list or segment for utm_source. Alternatively, you can leave Automatically add UTM parameters to links toggled off in your settings, and manually turn on UTM tracking for individual messages. If you want to disable this for a particular campaign or flow email, you can do so at the message level by checking Do not use UTM tracking for this campaign (campaigns) or toggling off UTM Tracking (flows). Click Update UTM Tracking Settings to save your changes. ![]() Toggle on Automatically add UTM parameters to links to apply these parameters across all future messages you send from Klaviyo.Select an option under Campaign Value and Flow Value for each parameter.Choose which parameters to include using the toggle next to each option.Click Settings, then open the UTM Tracking tab.Click your account name in the top-right corner of your screen.To customize your account's global UTM tracking settings Configure your account's default UTM tracking In addition, you can create up to 5 fully custom UTM parameters by clicking Add a custom UTM parameter and filling out the fields that appear. Toggle these parameters on or off in Klaviyo as you wish.įor each of the 5 prebuilt UTM parameters, choose between a built-in Klaviyo option (e.g., “email” or “sms” for utm_source) or add a custom value by typing in a new value to the Search or add new field within the dropdown. In addition to these two, Google Analytics accepts an additional three parameters by default: utm_campaign, utm_id, and utm_term. There are 2 default UTM parameters that are always turned on: utm_source and utm_medium. By adding UTM parameters to your Klaviyo emails and SMS, you can better understand how the messaging you send through Klaviyo contributes to your overall traffic and conversions. UTM parameters are small codes added to the end of links that help Google Analytics and other site traffic tracking tools to identify where your visitors originated from. Looking to add UTM parameters to Klaviyo messages? Head to our article on how to add UTM tracking to campaigns and flows. ![]()
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