![]() ![]() □ Want to learn more? Follow Laura on LinkedIn to keep up to date with tips and tricks on tracking your marketing analytics External links There are two types of link click tracking: Google Analytics doesn’t offer visitor-level analytics, which means you can’t pinpoint a user that clicked a social media link and then converted.Īnd that means you can’t fully understand their complete customer journey.īut, with proper link click tracking, you can start to get a better understanding of the impact of your marketing content and piece together what’s working, and what isn’t. No matter what the marketing collateral is, chances are there are links.Īnd the issue you have is being able to track those links. On-site click clicking for example a click to your pricing pageĪs a marketer, you likely use your different channels to drive users to a certain action.Link clicks from your email campaign to your website.Link click tracking from a social post to a particular landing page.There are a range of different types of link click tracking. Link tracking is where you can see if users click links you share as part of your marketing collateral. Let’s get started! What is link click tracking? The issues with link tracking plus a better solution.How to track link clicks in Google Analytics 4.Understanding how users react to your CTAs, whether that’s on your website or in your campaign content is key to learning what pushes users through the funnel and gets them to convert. Not sure how to track, or even understand customer journeys? Read our guide to the customer journey stages plus how to track them GA4 can track a lot, but how does it track clicks on your website? Chances are you want to see how visitors engage with you and your content.Įven more importantly, perhaps, you might want to learn how users move through their customer journey via your website. We found that 90% of marketers consider Google Analytics their go-to choice for marketing measurement. Related: Get set up with Google Analytics 4 and what to expect Google Analytics 4 is an essential tool for measuring your marketing content and collateral. Want to understand who is clicking on what when it comes to marketing collateral? We walk you through how to track link clicks in Google Analytics so you can better determine what content is driving results. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |